Pre-Seed — Open for investors

The AI health coach built on 26,000 real treatments

PFU Pocket turns a proven clinical method into a scalable product. Pain relief as the entry point — then mental health, recovery, and prevention. One platform, one learning engine.

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The problem

A massive market, completely underserved by technology

1.5B

people live with chronic pain globally

Billions more struggle with stress, sleep, and mental health — all interconnected, all treated in isolation.

300+

messages per day in the founder's inbox

1.7M followers, one person. The demand exists — it just can't scale through a human. PFU Pocket can.

The product

Not another wellness app. A measurable health system.

Every session has a pre/post score. Every video is mapped to a protocol. Every outcome feeds the learning engine.

🎯

Precision body map — 130+ hotspots, each with mechanism logic. Click where it hurts → get the right protocol.

📊

Measurable outcomes — 0–10 pain score before and after. Thumbs up/down on every video. Effect tracking, not guesswork.

🧠

Expanding beyond pain — Mental coaching (live), running recovery (waitlist), prevention protocols. Same engine, same trust.

⚙

Self-improving — Missing videos, weak protocols, and drop-offs identified automatically. The product gets better with every user.

Why this wins

Three moats that compound

🎬

Founder = Content

Not generic AI. Built on Rune Åbø's proprietary lymphatic drainage method and 200+ technique videos. Competitors can't copy what they don't have.

📈

Data flywheel

Every session generates outcome data. More users → better protocols → better results → more users. The gap widens over time.

🌍

Distribution built in

1.7M followers + 20K email subscribers = instant reach. No paid acquisition needed for initial traction. Organic viral loop through results.

Revenue model

Multiple revenue streams, one platform

Subscription 99 NOK/mnd premium 35–55%

Ads / Affiliate ARPU on free users 10–30%

B2B / Licensing Clinics, coaches, white-label 15–30%

E-commerce Tools, courses, bundles 10–25%

Metric	Year 1	Year 2	Year 3	Year 4	Year 5
MAU	25K	75K	200K	400K	700K
Paid conversion	3%	3%	3%	3%	3%
Subscribers	750	2,250	6,000	12,000	21,000
Subscription	0.9M	2.7M	7.1M	14.3M	24.9M
Ads (free users)	2.9M	8.7M	23.3M	46.6M	81.5M
Core total	3.8M	11.4M	30.4M	60.9M	106M

Base case (3% conversion, 10 NOK ads ARPU). Followers (1.7M) = distribution / top-of-funnel. MAU = monthly active users in product. Licensing, B2B, and e-commerce not included in core total — treated as upside.

Conservative

~53M

Year 5 · 1% conv · 5 NOK ARPU

Base case

~106M

Year 5 · 3% conv · 10 NOK ARPU

Upside

~200M+

Year 5 · 5% conv · 20 NOK ARPU

Operating leverage

AI agents replace a 5-person specialist team

One agent (Paff) is live — ingesting founder knowledge and shipping to production. Four more planned: Growth, QA, Content, Monetization.

Human specialists

4.2M

NOK / year

Agent stack

295K

NOK / year (175K setup + 120K ops)

~3.9M NOK saved annually — and the agents scale with the platform

Trust & safety

Self-help & education — not diagnosis or medical treatment. Complementary to healthcare. GDPR-compliant, EU-hosted, user owns their data. Medical advisor in recruitment.

Transparent effect tracking — users see what works. Designed for clinical trust and consumer accessibility. Pilots planned to document outcomes.

Interested?

Let's talk

PFU Pocket is live, growing, and improving daily. We're looking for aligned investors who believe health should be accessible to everyone.

Thank you

Rune will be in touch shortly.